EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles EM@: Consumer Electronics Show 2013 EM All Access: Oracle’s Tips for Keeping Event Content Fresh ‘Mr. Mercedes’ Series Themes Come to Life Across San Diego for Comic-Con 2017 Toyota’s Scalable Billboard Takes RAV4 Campaign to New Heights