EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set EM All Access: 8 Minutes with Lisa Fingerhut of McDonald’s EM All Access: Google’s Gianna Gaudini SXSW 2017 Video Tour: Scenes From Downtown Austin