Festival activations: Google Chromecast at iHeart Radio Jingle Ball

Google Chromecast Drives Trial at Music Festivals

Sponsorships, Festivals & Fan Cons, B-to-C Events
Posted on March 14, 2016 by Rachel Boucher

To connect with tech-savvy consumers, Google took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village in December, activating an experience that included demos…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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