LG Pixel Checkin 2014 1

Five Tips For Nailing the Black Tie Event

B-to-C Events, B-to-B Events
Posted on October 27, 2014 by Rachel Boucher

LG Electronics USA in September hosted the Art of the Pixel Gala, the kind of event most of us get to experience maybe once a year—which is just the level of expectation the brand wanted to set. The…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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