Getting Up To Speed B-to-C Events Posted on May 2, 2011 by Sonia Andresson-Nolasco At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter than the previous year. The sponsor turnout was better, too. According to a recent sponsorship report… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Olympic Sponsor: How Citi Activated At Home Three Tips for Activating Kid-Friendly Events Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show