Hearst Men's Group Takes the Detroit Auto Show

Inside Hearst Men’s Group’s Trade Shows Activations

Trade Shows, B-to-C Events, B-to-B Events
Posted on February 29, 2016 by Rachel Boucher

The Detroit Auto Show may have always been a key stop for editors at Hearst Men’s Group publications Esquire, Popular Mechanics, Car and Driver and Road & Track. But for this year’s show Jan. 11-24,…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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