Heineken ‘Shushes’ New Yorkers in US Open Stunt

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Posted on September 11, 2014 by Rachel Boucher

Heineken generated buzz in the days leading up to this year’s US Open with a stunt in Union Square (one of New York’s busiest thoroughfares). The experiment was a take on the tennis tradition of…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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