How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’ B-to-C Events Posted on March 2, 2018 by Kait Shea How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:heuristics, Event Marketer, neuroscience, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, neuromarketing, event marketing Related Articles Pivot MIA: How Vox Media Turned its Podcast Into a Futuristic Tech Conference in Miami Immersive Contests: Finding the Balance Between Brand Engagement and Overload Hard Rock Café Celebrates 40th Anniversary Castles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event