LEGO hit the road this summer to reinvigorate its successful Ninjago franchise and promote the related Airjitzu game with an immersive and challenge-driven activation. Launched in early July, the Ninjago…
![LEGO’s Tour Strategy Targets New Fans for Quest2Ninjago](https://www.eventmarketer.com/wp-content/uploads/2015/08/lego_ninjago1_2015.jpg)
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