Lincoln’s Partner-Rich Activation Capitalizes on the Low-Pressure Test Drive

Sponsorships, Pop-Ups, B-to-C Events, Technology

Posted on December 2, 2019 by Rachel Boucher

Lincoln partnered with the meditation app Calm for the Summer House experience.[/caption]
Automakers know that to get consumers to fall in love with a vehicle, they need to get them behind the wheel first.…

Tags:Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, pop-up, Experiential Marketing Companies, experiential marketing, Event Marketers, event marketing, Lincoln, activation, Summer House, Event Marketer, social listening

Lincoln’s Partner-Rich Activation Capitalizes on the Low-Pressure Test Drive

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