LOOKING AHEAD: 15 INDUSTRY FORECASTS & PERSPECTIVES FOR 2025

According to Event Marketer’s latest EventTrack study, clients will spend 10 percent more on events in 2025 than they did in 2024. How that investment in events will get spent was the question of the hour at a recent roundtable conversation hosted by Event Marketer and co-produced with partner Destination Toronto.

In this year-end discussion, we convened a small group of senior event leaders for a candid exchange of insights, predictions and ideas on what event marketers will be focused on most in 2025, especially as more marketers discover the power and value of live events.

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