General Mills Activates Lucky Charms 'Drops' in Boston for St. Patrick’s Day

Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day

Stunts, Sampling, B-to-C Events, Technology

Posted on April 16, 2019 by Rachel Boucher

Lucky and the brand team covered 159 zip codes in total.[/caption]
General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day micro-program in Boston that had…

Tags:Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, experiential marketing, Event Marketers, event marketing, social media deliveries, activation, Lucky Charms, Event Marketer, General Mills, Event Agency, Shipt, Event Marketer Magazine, #LuckyCharmsDrop, EventMarketer, St. Patrick's Day, Experiential Marketing Agency

Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day

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