Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:music festivals, TikTok, Sponsorship, Gen Z, cause marketing, data Related Articles Macallan Tastings Immerse Fans in Scotch Whisky Inside Wellness Activations at Amgen Tour of California Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program