When the Beyond the Streets graffiti exhibition launched in Los Angeles in 2018, signing on as lead sponsor was a no-brainer for adidas. The brand’s deep-seated roots in skateboarding and street culture…
![Street Culture and Storytelling Boost adidas Sponsorship](https://www.eventmarketer.com/wp-content/uploads/2019/10/adidas-bts-2019_8.jpg)
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