Q&A: Chobani CMO Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Posted on December 7, 2017 by Sandra O’Loughlin

A look at Chobani’s new 2017 packaging.[/caption]
Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days. The brand leader in the $3.6 billion dollar…

Tags:storytelling, Chobani, event marketing, Peter McGuinness, Event Marketer, Chobani cafe, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Trade Shows, Event Marketers

Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Related Articles

Seven Ways to Leverage Nostalgia Marketing in Events

Brisk And 7-Eleven Shoot Hoops With Millennials

Special Report: The 2015 Experience Design Awards

One Way to Target Baby Boomers? Focus on Adventure