TV show-themed activations abound these days, making it more important than ever for brands to differentiate themselves amid a cluttered category. In order to stand out and drive tune-in, they need to…
![Q&A: Nat Geo's CMO on Creating ‘Disruptive’ Experiences That Drive Tune-in](https://www.eventmarketer.com/wp-content/uploads/2019/01/nat-geo_valley-of-the-boom-2018_14-1280x880.jpg)
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