A new kind of metric worth adding to your measurement toolkit
Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by…
![Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers](https://www.eventmarketer.com/wp-content/uploads/2016/05/neuromarketing_stock-1280x880.jpg)
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