ROI of Free

The ROI of Free

B-to-C Events, B-to-B Events
Posted on February 8, 2010 by Sandra O’Loughlin

LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two…

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