Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles The 2016 Fab 50: Introducing the Industry’s Top Builders Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter Inclusive Events: How Brands are Addressing the Needs of All Attendees Toilet Paper and Toothbrushes: Personal Care Brand Activations Get Real