Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Virtual Events: How Event Marketers are Overcoming Eight Pain Points Full Coverage: The 2017 Experience Design & Technology Awards Nokia Gets ‘Real’ with Holiday Shoppers Canceling Your Event? Four Insights on Pivoting to Digital