Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Muscle Milk Blasts Canada with Sampling Experiences Symantec Infects Its Marketing Mix To Bring Norton To Life 7 New Ways To Use Twitter In Events How Visible Leveraged an Iconic Music Venue to Deliver an Interactive Concert Series