Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles What Makes TED Tick? TED Talks (to EM) AirTran Leverages Racing Partnership by Speeding Up Check-in Green Auto Makes Sustainable Cool Beer and Branding in Sturgis, SD