alabama-tourism mardi gras parade float 2017

Street Stunts Give New Yorkers a Taste of Alabama

Stunts, B-to-C Events, Technology
Posted on August 4, 2017 by Rachel Boucher

“Hikers” wearing VR headsets scaled a replica 20-foot-wide mountain of Little River Canyon.[/caption]
Through street stunts and an interactive activation, the Alabama Tourism Department set out this…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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