Cazadores Kicks off Tequila Season with a 15-market Cinco de Mayo Program

How Tequila Cazadores Leverages the Mexican Calendar for Events in the U.S.

Sampling, B-to-C Events
Posted on May 24, 2019 by Rachel Boucher

For many Americans summer unofficially begins after Memorial Day. But for Bacardi’s Tequila Cazadores, summer begins with Cinco de Mayo and runs through Sept. 16, which is Mexican Independence Day. That…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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