For years marketers have relied on video, surveys and anecdotal data to gauge in-booth engagement on the show floor. At the New York International Auto Show April 1-12, Toyota leveraged beacons—small,…
![Toyota Beacons](https://www.eventmarketer.com/wp-content/uploads/2015/04/toyota_beacons1_2015-1280x886.jpg)
© 2024 Access Intelligence, LLC – All Rights Reserved. |