Author archive for Anna Huddleston
What’s Trending in Trade Show Exhibit Design in 2024
As we reach the midpoint of 2024, exhibit design is evolving fast, driven by new tech and shifting attendee expectations. From the ripple effects of Las Vegas’ Sphere to the integration of AI-powered engagements, this year’s trade show floors are showcasing a blend of captivating immersive experiences, creative use of technology, and sustainable practices that...
Three New Resources to Make Your Trade Show Program Greener
As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission. California has already taken a strong...
Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in. From an enticing invitation...
Field Report: Inside the HPE Discover Keynote at Sphere Las Vegas
There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote, “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on...