Author archive for Anna Huddleston
Big, Bold, and Data-Driven: Trade Show Trends Fueling 2026
Trade shows and exhibits are heading into 2026 with a new level of ambition—bolder storytelling, smarter tech, and deeper attendee insight. From kinetic LED architecture and themed entrances that double as sponsorship goldmines, to actually personalized experiences, to sustainability strategies with real teeth, the year ahead promises a show floor that’s more immersive, more intentional,...
Field Report: 11 Memorable Activations from the AWS re:Invent 2025 Show Floor
If you’ve never taken a slide instead of an escalator, you haven’t been to AWS re:Invent, Amazon Web Services’ flagship global cloud-computing conference, which took place Dec. 1-5 in Las Vegas. The 14th annual gathering (T3 Expo served as general contractor) brought together thousands of cloud computing experts, builders, partners, and tech enthusiasts to learn...
Heroes and Legends: Six Bold Engagement Ideas from HLTH USA 2025
No Entry. Flesh Eating Mutant Guppies with Perms said a sign on the door next to Registration at HLTH USA 2025 that took place at the Venetian Expo Center in Las Vegas, Oct. 19-22. What you wanted was the door where Petunia, the unicorn mascot, was sprinkling magic dust. Now in its eighth year, HLTH...
In the Works: Convention Centers Are Expanding to Meet the Next Era of Events
From Louisville to Los Angeles, a wave of convention center expansions is reshaping the North American trade show and convention landscape, adding continuous space, modern amenities, outdoor terraces, and pedestrian-friendly districts to accommodate more flexible, more experiential events. Los Angeles: A $2.6 Billion Expansion to Compete at the Top Tier Construction officially began Oct....