Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

The Brief Roundup
The Brief: Crypto Lakes and Coffee Revolutions

October 5, 2026

This week’s hot takes on hot topics in experiential marketing cover crypto lakes, tech-inspired beauty launches and the Boston Coffee Party.
Trend of the Week
Experiential Marketing Trend of the Week: Brand Gazettes

October 5, 2026

The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]
Festivals & Fan Cons
How PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026

October 2, 2026

After years of sharing exhibit space in the Indie Arena Booth at Gamescom, PM Studios leveled up its presence at the world's largest IRL gaming event this year with a booth of its own.
The Brief Roundup
The Brief: Airport Narrators and Community Baby Showers

September 28, 2026

This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.
Pop-Ups
Sephora & Kohl’s Bring ‘Rush Ready’ Beauty Pop-Ups to Campus

September 25, 2026

While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.