Author archive for Kait Shea
SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was...
The Brief: Trade-In Trucks and Skate Thrus
This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.
TV Fans Sink into CBS’s Comfy Blue Sofa Tour
With summer in the rearview mirror, and a slate of new and returning-favorite shows rolling out during CBS Premiere Week (beginning Oct. 13), the network has been on the road encouraging consumers to cozy up to its programming, and lean into the simple joy of watching fall TV from the comfort of their couch. Enter:...
Shopping Sprees and Private Jets: ABC Hypes ‘Doctor Odyssey’ with Luxury Upgrades
Everyone wants a taste of the good life, and to promote the debut of “Doctor Odyssey,” a series set aboard a luxury cruise ship, ABC delivered. Ahead of the show’s Sept. 26 debut, the brand launched a multifaceted campaign that plucked people out of their everyday lives and planted them directly into the series’ opulent...