Author archive for Kait Shea
SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin
It’s business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38th annual event, March 7-15, may mark the end of an era for the tentpole. As hundreds of thousands of global attendees explore sessions, artistic showcases, expos and, of course, larger-than-life brand experiences this year, the city is preparing to...
SXSW 2025: Lush Tackles Gun Violence with its ‘Bloom A New Day’ Activation
Lush Cosmetics has deep roots in activism, even billing itself as a “campaigning organization fronted by a soap shop.” And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the...
The Brief: Blizzard Banks and GlowUp Studios
This week’s hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 and GlowUp Studios.
How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025
If you’re going to demonstrate the power of “unified commerce,” you’ve got to have a unified event strategy to match. Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment...