Author archive for Kait Shea
IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC
Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s Masters Tournament, of which IBM is a 30-year partner, the b-to-b company teed up a strategy designed to expand its audience beyond customers and...
B-to-B Dream Team 2026: Meet Shawn Wagner of HPE
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. The pathway to the event industry is rarely linear. Just ask Air Force veteran Shawn Wagner, who made a transition from the military directly into marketing....
B-to-B Dream Team 2026: Meet Jeremy Youett of Atlassian
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Jeremy Youett has an impressive, and extensive, background in musical theater and stage production. But for his second act, he’s playing the part of a b-to-b...
B-to-B Dream Team 2026: Meet Julie DeQuattro of UKG
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. They say if you love what you do, you’ll never work a day in your life. And Julie DeQuattro is living proof. It all began when...