Author archive for Rachel Boucher
B-to-B Dream Team 2025: Meet Valerie Strehle
Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices, and all things uniquely b-to-b. When an event organization operates under the code name GSD, or Get Shit Done, you know it has some serious momentum behind it. And in the case...
Five Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025
In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: “Panasonic’s story began over a century ago with this—the double socket. This is the spark that ignited decades of innovation and passion, comfort...
How Brands are Making (and Building) Valentine’s Day Connections
Valentine’s Day is right around the corner, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands are seizing this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the...
Micro-Experiences
Experiential marketing is often billed as big thinking, and thus, big things. But event professionals know that the value is in the moment, and sometimes transforming a space the size of a postage stamp into a tiny brand oasis can create exponentially big impact. Let’s take a look at how micro-experiences are evolving in the...