Author archive for Rachel Boucher

September 30, 2024

A Day of Collaborative Learning: What to Expect at Agency Forum 2024

The third annual Agency Forum convenes at Dream Downtown in New York City on Nov. 13, where experiential agency leaders will hear about agency growth strategies and blueprints, trends, client retention, and driving innovation. But this year, we’re reimagining the format. Leading Agency Forum 2024 are the experts from Projectory.live, who will incorporate playful, collaborative...

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September 30, 2024

Agency HR Update: The Talent Pool and Creative Roles

Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a year of growth, as agency leaders reported business development, hiring and marketing among their top three investments. Early findings from our 2025 forecast (out this November) show “people” continue to be a key investment for agency leaders, remaining second in...

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September 29, 2024

Q&A: Award-Winning Perspectives with Grand Ex Recipient Little Cinema

Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and content. It’s been a busy season since the group picked up the 2024 Grand Ex award for Taco Bell’s Live...

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