adidas Marks the World Series With Social Media-Powered Vending Machines

adidas Marks the World Series With Social Media-Powered Vending Machines - Event Marketer

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adidas Marks the World Series With Social Media-Powered Vending Machines

Case Study Details

Brand: ADIDAS

Agency: OA EXPERIENTIAL

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF SOCIAL MEDIA

Year: 2019

The 2018 World Series between the Dodgers and Red Sox featured several athletes who endorse adidas, and the brand engaged consumers in real time as the Series unfolded, blending social media and activation…

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