American Express Creates High-Tech Tennis Artistry

American Express Creates High-Tech Tennis Artistry - Event Marketer

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American Express Creates High-Tech Tennis Artistry

Case Study Details

Brand: AMERICAN EXPRESS

Agency: MOMENTUM WORLDWIDE

Awards: EX AWARDS — BEST OVERALL USE OF TECHNOLOGY

Year: 2014

The art of integrating technology into a live experience is one of making it integral to the experience, and for the US Open Tennis Championship, American Express did just that. Through the integration…

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