American Express Rallies US Open Fans With Augmented Reality-Based Tennis - Event Marketer

American Express Rallies US Open Fans With Augmented Reality-Based Tennis - Event Marketer
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American Express Rallies US Open Fans With Augmented Reality-Based Tennis

EDTA_Best_Virtual_Augmented_Amex_2019
Brand: AMERICAN EXPRESS
Agency: MOMENTUM WORLDWIDE
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF VIRTUAL REALITY OR AUGMENTED REALITY
Year: 2019
American Express has been a partner of the US Open tennis championship for a quarter century, but its 2018 activation upped the ante with a gee-whiz AR setup that was equal parts entertainment, competition…
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