Bud Light’s Whatever, USA Offers Millennial Appeal

Bud Light’s Whatever, USA Offers Millennial Appeal - Event Marketer

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Bud Light’s Whatever, USA Offers Millennial Appeal

Case Study Details

Brand: ANHEUSER-BUSCH

Agency: MOSAIC

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)

Year: 2015

In a campaign that will one day end up in textbooks, Bud Light took the Super Bowl launch of its #UpForWhatever ad campaign and brought it to life—literally—to forge a deeper connection with Millennials,…

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