Citi Leverages Rolling Stones to Boost Private Pass

Citi Leverages Rolling Stones to Boost Private Pass - Event Marketer

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Citi Leverages Rolling Stones to Boost Private Pass

Case Study Details

Brand: CITI

Agency: MAC PRESENTS

Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP

Year: 2014

Music fans want VIP access, and Citi wanted its customers to know they care, so when it set out to leverage its sponsorship of the Rolling Stones 50 & Counting Tour, the play was both perfect and well…

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