Dos Equis Mixes Fire Breathers with Sampling in Miami

Dos Equis Mixes Fire Breathers with Sampling in Miami - Event Marketer

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Dos Equis Mixes Fire Breathers with Sampling in Miami

Case Study Details

Brand: HEINEKEN DOS EQUIS

Agency: MIRRORBALL

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)

Year: 2007

As if Miami isn’t hot enough, the temperature reached new heights when Dos Equis tapped into the city’s annual 24/7 week-long Winter Music Conference to promote its imported Mexican beer and “Mexicool,”…

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