General Mills Invites Consumers to Travel into The Cinnaverse - Event Marketer

General Mills Invites Consumers to Travel into The Cinnaverse - Event Marketer
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General Mills Invites Consumers to Travel into The Cinnaverse

Brand: CINNAMON TOAST CRUNCH GENERAL MILLS
Agency: MOSAIC
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST PERMANENT OR POP-UP RETAIL EXPERIENCE
Year: 2019
With brightly colored pop-ups in Santa Monica, CA, and outside of Chicago and Houston, General Mills wanted to immerse consumers—especially Hispanic tweens—in a multisensory Cinnamon Toast Crunch experience.…
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