National Park Campaign Targets Diverse Millennials

National Park Campaign Targets Diverse Millennials - Event Marketer

Search Details

National Park Campaign Targets Diverse Millennials

Case Study Details

Brand: NATIONAL PARK FOUNDATION NATIONAL PARK SERVICE

Agency: GREY ACTIVATION AND PR

Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)

Year: 2016

More than 273 million people visited national parks in 2013, although 75 percent of them were more than 40 years old and disproportionately Caucasian, a statistic out of sync with America’s diverse population.…

Export as PDF

Back to Search