Purina Hosts Parties in Target Dog Owners' Homes

Purina Hosts Parties in Target Dog Owners' Homes - Event Marketer

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Purina Hosts Parties in Target Dog Owners’ Homes

Case Study Details

Brand: PURINA NESTLE

Agency: HOUSE PARTY ARNOLD WORLDWIDE

Awards: EX AWARDS — BEST EVENT-RELATED WEBSITE OR PORTAL

Year: 2010

For the 2009 launch of Chef Michael’s Canine Creations, Purina wanted to drive product trial and awareness among female dog owners, ages 45 to 54. To celebrate its national debut, Purina hosted thousands…

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