Seven Experiential Brands Using the Family-Friendly Trend to Engage Multiple Generations
The beauty of family-friendly events is that they engage multiple generations in one fell swoop. Whether through branded amusements that appeal to youngsters first or simply by creating a space for families to play games together, multi-generational events are a boon to event marketers seeking to boost brand awareness at various life stages, engage children and adults in the same setting and increase sales across multiple target markets.
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For those brands that benefit from the nostalgia factor, but could also use a refresh in the eyes of today’s youngsters at the same time, family-friendly events are an added bonus. Take Nesquik and Country Time, which created experiences this year that were fun for children while also harking back to parents’ own powder-drink-filled childhoods. Then there’s the emerging trend of experiential retail to drive sales where kids can try before they buy, exemplified with Fatherly’s holiday pop-up playroom and Nickelodeon’s salon-themed activities for preschoolers. Still others, such as title sponsor Vans at the US Open Surfing in July, fostered collaboration and creativity through all-ages with jam sessions and tote bag coloring. Here are seven brands doing the family-friendly vibe well.
How Fatherly Educated Kids and Supported Parents with an Interactive Holiday Pop-up
It’s “the most wonderful time of the year” for many consumers, but the holidays can be stressful for parents looking for suitable gifts for their children amid the hustle and bustle of the season.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Cause Marketing: When Kids Were Fined for Lemonade Stands, Country Time Stirred Up a Hyper-Local Campaign
Country Time Lemonade noticed a pain point among its consumers over the summer: Kids across the country were getting busted for setting up lemonade stands. Yup, you read that right. The time-honored… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Nostalgia Marketing: Nesquik Marks its Experiential Debut With an Insta-Worthy Pop-up
If you enjoyed drinking chocolate milk as a youngster, there’s a good chance you were consuming a Nesquik product. The 70-year-old brand is renowned for its kid-friendly chocolate powder. But over the… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Kids Test Their Explorer Skills at National Geographic’s ‘Recruitment Center’ Pop-up
To celebrate the launch of its new “Explorer Academy” fiction series for kids, National Geographic created a recruitment center pop-up that offered interactive tests and activities, from a mini archeological… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Dawn Activates its Wildlife Rescue Campaigns with 3D Ducks, Shareable Experiences
Dawn dish soap launched a new campaign celebrating its 40 years of wildlife programs that have rescued more than 75,000 birds and marine mammals affected by oil spills and environmental catastrophes… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Retail Blitz: Nickelodeon’s ‘Sunny Day’ Activation for Kids Hits Walmart Stores
To support the launch of a product line surrounding its “Sunny Day” TV series, Nickelodeon took a bright, interactive activation on tour that hit 50 Walmart stores May through August, where… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
From Eco-Conscious to Family-Friendly: Six Trends from the Vans US Open of Surfing
Approximately half a million consumers descended upon Huntington Beach, CA, for the Vans US Open of Surfing, July 28 through August 5. The free, nine-day extreme sports festival featuring some of the best… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?