Nine Music Festival Strategies That Hit All the Right Notes
Between the blazing heat, blaring music, flamboyant ensembles and free-flowing booze, music festivals aren’t always the easiest places for brands to capture consumers’ attention. Add to that the sheer volume of sponsors vying for attendee mindshare and the landscape is that much harder to navigate. But in spite of these varying forms of distraction, powerful activation strategies are helping brands cut through the clutter to foster authentic connections with festivalgoers. From personalized swag and VIP access, right down to those heavenly misting tents, on-site engagements are making a measurable impact. Here, a look back at nine music festival strategies that hit all the right notes.
Bose Treats Music Fans to Pop-up Activations at Bonnaroo
Bose made its debut at the Bonnaroo Music and Arts Festival in June with a series of surprise and delight engagements that brought the event’s passionate music fans closer to their favorite artists.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Why State Farm is ‘Here To Help’ at Music Festivals
State Farm is on a mission to make the festival experience more pleasurable for music fans. Forgot your sunscreen? Toothpaste? Need a bandana? Pop into State Farm’s Here To Help house to pick up what you need.
Budweiser Crafts a Country Music Festival Strategy on Authenticity
Budweiser this summer is serving up cold beers and a little local flavor with Budweiser Country Club, a two-level barn experience activating at four country music festivals. The program, which marks a… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Steal-Worthy Ideas from Fashion Brands at Coachella
Fashion Week has a rival—Coachella. Over the last few years, fashion has dominated the conversation surrounding the Indio, CA-based music festival.
Heineken’s Kinetic Dance Floor Lights up Coachella
With a kinetic dance floor generating power for the experience, Heineken threw a lively house party at Coachella in its Heineken House. The activation, which included live shows and historical touches,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Music Festival Strategies: 10 Ways Toyota Engages Fans
Music is a powerful platform for reaching millennials and multicultural audiences, a fact not lost on Toyota, where music festival sponsorships and activations strike a chord with these potential car buyers.
Google Chromecast Drives Trial at Music Festivals
To connect with tech-savvy consumers, Google took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village in December, activating an experience that included demos… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
AT&T U-verse Draws Consumers with Graffiti Art
The sky was the limit for AT&T U-verse at the Austin City Limits Music Festival, where the brand promoted its GigaPower Internet and TV service through a host of engagements that aligned themselves… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Samsung Leverages a 15-Second Video Strategy
Looking to get its technology into the hands of young-minded Canadians, Samsung Canada is tapping into their love of music and film—and the rise of the 15-second video. The brand this summer brought… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?