Education, Engagement: How Financial Institutions Leverage Experiential Marketing
They may keep our money safe and help us get what we want with one swipe, but for consumers, financial institutions may seem like faceless entities—out of reach and cold. The companies that lean on experiential marketing, however, are finding creative ways to help put a human face on their brands, and be a little disruptive in the process. From escape rooms that help consumers understand financial topics through each stage of life to credit card holders being rewarded with memorable and intimate concerts to drone stunts, financial institutions are investing in engaging experiences, activations and sponsorships to connect with their consumers and attract new ones along the way. Here, case studies involving six brands that are banking on experiential marketing.
Prudential’s ‘Life Stages’-Themed Escape Room Immerses Consumers in Financial Wellness
It’s not always easy to engage consumers in financial services, but Prudential helped spark conversations surrounding saving early, investing early and participating in workplace benefits with a life… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
With its Sights Set on Aging Millennials, Prudential Activates Educational Experiences at SXSW
It’s no secret that millennials aren’t getting any younger, so to help them envision their financial future, Prudential Financial set up shop at one of the demographic’s most beloved events: SXSW.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open
American Express has been partnering with the USTA-owned US Open tennis tournament for a quarter of a century. And yet somehow, year after year, the brand continues to produce activations that delight—and… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
American Express Aces the 2018 US Open with AR, Lounges and a Wearable
Amid the throngs of tennis fanatics, scorching temperatures and epic lines at the 2018 US Open, Aug. 27 to Sept. 9 in Queens, NY, a refuge awaited fans and cardmembers alike at the American Express… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Chase Sapphire Grants Cardholders Exclusive Access at Sundance
To engage cardholders in perks and exclusive access at the Sundance Film Festival, while giving prospective cardholders a taste of what the card and brand has to offer, Chase Sapphire Preferred, a presenting… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
TD Bank Plants Pop-Up Galleries Across NYC
To show its commitment to the environment, TD Bank in October created pop-up art galleries at three New York City landmarks and turned the majority of its storefronts across the city into mini art galleries… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Four Strategies Citi Leverages for its Sound Vault Program
Many brands tout their live experiences as “once-in-a-lifetime,” but for diehard music fans, Citi’s Sound Vault platform offers the real deal. The program, now in its third year, provides cardmembers with concert access, offering major acts playing in intimate venues. Originally a week-long music event series, Citi Sound Vault has evolved into a year-round platform...
Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers
One way to gain a little attention in the marketplace? Launch a drone decked out in your brand colors and logo in a busy shopping mall. That’s exactly what Ally Bank did on Oct. 7, the Saturday before… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Q&A: Ally Bank’s CMO on Her ‘Disruptive’ Strategy and the Role of Experiential
Ally Bank last month sent a drone flying around the food court at Carolina Place Mall, delivering phone chargers to unsuspecting shoppers munching on burgers and checking email in the food court at Carolina… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?