Interactive Features
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.
Meet the All-Stars: The 2024 B-to-B Dream Team
The 12 b-to-b MVPs on this year’s Dream Team share a passion for creating engaging human experiences around their larger-than-life or, some in cases, intangible, products and services.
Women in Events 2023: A 15-Year Retrospective
In this special report, we reconnect with leading women we’ve featured over 15 years to discuss career moves and wins, and how event skill sets supported them along the way.
Think Pink: Warner Bros. Nets the Brand Win of the Summer with a ‘Barbie’ Campaign as Inclusive as the Blockbuster Film
“Barbie” took the world by storm even before its July 21 debut, with a slew of brand collaborations and a global premiere event circuit.
Experiential in Color + Pride in Events 2023
Our annual diversity recognition program spotlights 16 rising stars from brands and agencies who share their sources of inspiration, career journeys, industry outlooks and why they love the events business.
Meet the Participants: The 2023 B-to-B Dream Team
Our eighth annual B-to-B Dream Team Special Report profiles 10 exceptional marketers powering the event industry’s metamorphosis with an eye toward sustainability, representation—and balance.
CES 2023: Take Our Tour of 18 Brand Experiences from Across the Show Floor
Brands activating booth experiences at CES 2023 leveraged everything from sustainable actions to zen spaces to robots to the metaverse to mark the trade show’s full return.
Women in Events: Meet the 2022 Participants
Our annual report tackles what it takes to lead, and succeed, in event marketing, from sharpening post-pandemic skillsets to climbing the broader corporate ladder to hopes for the next generation.