It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017
From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets.
Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a run for its money.) Some hit the state fair circuit with touring activation footprints, like Tractor Supply, which brought its home- and agricultural-focused retail stores to life with the goal of giving back to the community. And others, like Bosch, enlisted experts to provide training and demonstrations at construction job sites across the country.
It’s all contained in the clickable guide, below. So, sit back and get inspired. Your tour of the tours begins now.
Bosch’s Power Tour Hammers Home Job Site Safety
It’s not often that industry betterment serves as the primary motive behind a brand activation, but Bosch is leading the way with a mobile tour aimed at increasing job site safety. Following the success… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Advance Auto Parts Carves Out a Tour for DIY Millennials
For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Trolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour
It doesn’t get much better than catching some rays on the beach, but “weirdly awesome” candy brand Trolli, from March 10-24, got spring breakers to swap sunbathing for sampling on its Weirdly… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
SPAM Sizzles with a Fair and Festival Tiny House Tour
SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Adult Swim’s Rickmobile is a Traveling Pop-Up Shop
Giving patient “Rick and Morty” fans a dose of their favorite series ahead of its long-awaited season three premiere later this summer, Adult Swim has launched an eye-catching mobile tour that functions as a traveling retail pop-up shop.
IZZE FUSIONS’ Flavorful Summer Tour Gives Teens a Taste of Augmented Reality
IZZE FUSIONS, a new PepsiCo-owned beverage that hit retail shelves in March, has launched a summer sampling tour that gives teens a taste of AR as well as its “sorta juice, sorta soda, sorta sparkling water” fruit flavors.
Purchasing Power Engages Clients with its First Experiential Tour
Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Wholly Guacamole’s Summer Sampling Tour Dips into a Fresh Target Audience
MegaMex Foods’ Wholly Guacamole brand this summer hit the road on a sampling tour designed to highlight the versatility of its product and serve up brand engagements to entice a slightly older demographic.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Tractor Supply’s Family-Friendly Mobile Tour Brings the In-Store Experience to Life
Fun games, an essay contest and a bucking bull photo op are just some of the new engagements on this year’s Tractor Supply Fair Tour and Experience, an interactive mobile tour making its way to the country’s… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Spin Master Elevates Family-Friendly Events on the PAW Patrol Road Tour
There are typical family-friendly events, and then there’s Spin Master’s PAW Patrol Road Tour. The toymaker’s 13-market mobile tour has preschool-aged children across the country going wild for… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
MorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour
According to Nielsen, 75 percent of Americans are open to eating vegetable-based foods, while one-third actively strive to reduce meat eating altogether. That’s good news for MorningStar Farms, the number… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour
As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?