Companies continue to compete for the women market share. How do you ensure your marketing dollars have the biggest return on investment when it comes to Sponsoring events that is related to women? It’s important your activation hits the {heart} of women. What do women care about.. health, beauty, sharing. Here are a few examples how to activate and attract women to engage with you at events. Be a sponsor that promotes health by hosting the fitness area. Or at the event offer mini makeovers for women. Women always appreciate being pampered, even if it’s only for a short time period. Another great idea is thought sharing. Women naturally love to share their thoughts, the third idea help engage them in a conversation.
