More than Merch: Six Shoppable Pop-up Shops and Experiences
Pop-ups offer marketers a platform to take a brand out of its usual context and into a temporary, physical space that creates a “limited-time only” experience. Not just destinations for engagement, brands more and more are using pop-ups to release special collections, merchandise and to create customized experiences. Step inside six shoppable pop-ups that made for engaging transactions with brands.
Timberland’s Environmental Campaign Comes to Life with a Pop-up, Rooftop Greenhouse
Timberland put its boot stamp on urban greening the week of Oct. 15. The footwear and apparel company launched three events around its “Born in the woods. Raised in the City,” fall campaign, including… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Cheetos’ Restaurant Returns as the Flamin’ Hot Spot in L.A.
Cheetos has found its niche in culinary experiences. Building upon the success of its pop-up restaurant last year in New York City, the brand opened a Cheetos-inspired restaurant in Los Angeles, Sept.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Behr Coats its ‘Color of the Year’ Pop-up with Shoppable Showrooms, Photo Ops
Paint is flat by nature, but Behr has given it dimension by launching its second annual Color of the Year with an experiential program. The brand invited consumers to experience the 2019 Color of the… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Blue Apron Uses Cooking Classes and Movie Nights to Connect to an Expanding Consumer Demographic
Blue Apron, provider of chef-designed recipes delivered to your door in an insulated box, kicked off a series of events across multiple cities this summer with the goal of celebrating home cooking,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Experiences Over Advertising: Arizona Beverages Discusses its 25th Anniversary Pop-up
To celebrate its 25th anniversary and reward customers for their brand loyalty through the years, Arizona Iced Tea created a Great Buy 99 pop-up retail shop in the SoHo neighborhood of Manhattan where… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Marie Claire’s Next Big Thing Concept Shop Offers a Look at the Future of Retail
The average consumer is accustomed to making purchases with the click of a button, but what about the tap of an app? In a quest to illustrate what the future of brick and mortar retail will look like,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?