Nine Strategies For Cooking Up Celebrity Chef Partnerships
Event marketers are constantly conjuring up creative ways to connect with consumers, but at the heart of many successful engagements is one simple element: food. From condiments to cocktails, brands of every variety have been leveraging celebrity chef partnerships, or partnerships with local prominent chefs in many instances, to elevate events—after all, the quickest way to one’s heart is through the stomach. Here, our roundup of recent chef partnerships that have kicked experiential programs up a notch.
Kia Dishes Cars and Cuisine at Cadenza Events
To introduce its high-end 2014 Cadenza to influencers and tastemakers Kia has partnered with OpenTable, the dining reservation web site, and the high-end foodie web site LuxeEpicure in a series of “dine and drives” that promote its first entry into the premium car market. The eight-city tour, dubbed the Cadenza Experience, also marks Kia’s entrée...
Influencer Event Brews Content For Pure Leaf
To give the launch of its first-ever TV spot a boost and set its product apart in a competitive category, Pure Leaf Iced Tea hosted an intimate influencer experience at Gray’s Loft in midtown Manhattan… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Celebrity Cruises Cooks Up a Food Strategy
Often a vacation is just as much about what goes in our mouths as it is about what we see. For those who haven’t “cruised,” the thought of onboard dining might conjure up an all-you-can-eat buffet.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
MorningStar Farms Tour Inspires Cooks
MorningStar Farms last summer hit the road for its “Feel Good Grilling Tour” that showcased the brand’s various meatless products for health-conscious grillin’ gods. But to satisfy the appetites… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Hellmann’s Invites New Yorkers to World-Record Picnic
Hellmann’s on Sept. 24 invited 500 New Yorkers to lunch at Hudson River Park’s Pier 84 as it broke the Guinness World Record for longest picnic table in honor of the mayonnaise brand’s 100th birthday.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
McCormick Cooks Up a Global Campaign
Spice manufacturer McCormick has rolled out a yearlong global campaign that celebrates flavor and the company’s 125th anniversary. Called Flavor of Together, the program has enlisted 125 brand ambassadors,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Art of Patron Event Offers Multisensory Experiences
Patron Tequila on May 20 brought its brand to life at L.A. River Studios in Los Angeles where more than 500 influencers raised a glass to the brand’s Art of Patron platform. The recently launched campaign,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
US Open Pop-Up Spotlights Food and Sponsors
The United States Tennis Association (USTA) on Aug. 12 activated its first-ever US Open Pop-Up Restaurant in New York City’s Grand Central Terminal to highlight its food offerings and promote the two-week… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
SPAM’s Mobile Tour Features Local Chefs and Recipe Demos
SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers new, creative and high-end ways to use its classic canned meat product. As part of the coast-to-coast SPAMERICAN… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?