Nine Ways Brands are Leveraging Music to Strike a Chord with Millennials
Music is a common thread that ties people of varying interests together. But in the world of experiential marketing, brands have their sights set on one very specific demographic when it comes to leveraging music-related events: millennials. From electronic dance music festivals to Taylor Swift cameos, brands are reaching this coveted demo like never before by using music to create the authentic, emotional experiences millennials crave. Here, our roundup of nine brands that are tuning into this growing trend.
Why Big Brands Are Lining Up to Get a Piece of the EDM Scene
Event Marketers goes inside the EDM scene to explain the unique approach to transforming EDMs from millennial dance parties to big brand-sponsored events.
Surrounded by Millennials, Brands Score Big at Bonnaroo
The venerable camping music festival outside Nashville serves up authenticity and positivity If there’s one obvious sentiment at Bonnaroo, it’s that people are happy. Event staffers are happy.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
Xfinity Touts Tech With Couch-To-Concert Sponsorship
As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity, Comcast cable’s residential service brand, is activating touchpoints designed to deliver fans exclusive content on-site… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
Super Bowl XLIX: Bud Light’s House of Whatever
Bud Light’s Up For Whatever platform has returned for a second year, ushered in with a massive 75,000-sq.-ft. House of Whatever experience constructed at Super Bowl XLIX in Glendale, AZ. What began… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
Cover Story: Inside Citi’s Entertainment Sponsorship Platforms
It’s that moment you survey the crowd at a music festival from an exclusive vantage point. That moment your kid plays catch with a professional baseball player. That moment you surprise your sweetheart with the ultimate culinary date night (you rock star, you).
U by Kotex Leverages Concerts, Social Media to Drive Trial
To drive trial of its feminine care products, U by Kotex throughout August is engaging girls before performances at American Idol and Bruno Mars concerts via a series of interactive on-screen questions. Called “U Decide” moments, the activation consists of five 30-second spots that ask fun, lifestyle questions such as, “What would you not let...
Tips For Engaging Millennials Through Causes
Millennials are seeking out employers who do good. How marketers can do good, too. Millennials are a demographic whose members, many think, enter the workforce envisioning free bagel Fridays, flexible… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
Samsung Leverages a 15-Second Video Strategy
Looking to get its technology into the hands of young-minded Canadians, Samsung Canada is tapping into their love of music and film—and the rise of the 15-second video. The brand this summer brought… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
Tic Tac Mints Shakes it with Millennials
Tic Tac mints in April hit the road with the My Pack Tour, a month-long mobile tour that offered millennials attending music and arts festivals the chance to create custom Tic Tac packs and share their… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?