Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025
Disco balls, a dj, fog and lasers… This wasn’t going to be a regular trade…
How the Event Industry is Responding to New U.S. Tariffs, from Prices to Pivots
After weeks of conjecture and swirling rumors around how U.S. tariffs would shake out, the…
Guest Column: Measuring the Total Value of Sponsorship Activations
Event Marketer is an exclusive partner of the industry’s leading authority on event measurement and…
Hosting a Skincare Activation? Steal These Eight Tactics
Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving…
The Brief: Personalized Poetry and Designer Dogwear
This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear…
10 Things We’re Fired Up for at the 2025 Experiential Marketing Summit
There’s only one place where professionals who are all in on event marketing, all the…
Crowd Safety: How One Nonprofit is Improving Training for Event Profs Globally
The Pink Bows Foundation, launched after the Astroworld Festival tragedy, is co-producing training events across…
Family-friendly Events: Three Lessons from Crayola’s Colorful Pop-up ‘Reunion’
Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until…
Meet the Participants: Women in Events 2024
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research on the state of work, 10 years in the making.